Singapore Airlines

For 8 years I served as the Art Director for Singapore Airlines’ KrisWorld project, which entailed producing three monthly inflight entertainment guides. Strong lateral thinking skills proved key to creating each magazine, as the design team were tasked with presenting information on 250 films, 600 TV shows and 800 audio tracks in 30 languages in a layout that was informative, but not overwhelming. During my time at the company, I helped to develop KrisWorld from an information dense listings guide into a user friendly magazine that caught the attention of passengers and held it. Working closely with the editorial team, we added visually engaging double page features, fun infographics and bite-sized articles that truly transformed KrisWorld into a magazine about entertainment to an entertaining magazine. Please enjoy a selection of layouts from KrisWorld below.